Apple's new strategy to survive in the competition market

Apple is in the midst of a commercial war with well-known brands of smartphones. Apple has begun to walk the new path to survive in this competition market. Instead of selling mobile phone sets, they are focusing on providing quality mobile services to their customers.

Economist reports that Apple has emphasized the mobile hardware business for many years. But now they want to focus on enhancing mobile phone service, not just hardware. Apple is extending the guarantee of the phone. They are also opening a new special store for video games.

Analysts say Apple will sell at least 10 million iPhones outside China in the next 12 months. In addition to the iPhone, the company sold nearly 6 million MacBook and iPad last year. If Apple can keep up the trend in the next 12 months, then Apple TV Plus will be the largest video streaming service in terms of subscribers, printing over 100 million Netflix subscribers.
US media reports on CNBC that Apple's share price may fall by about 20 percent on Goldman Sachs' estimate. Goldman Sachs says Apple's share price may drop from US $ 5 to US $ 5 after the new service is fully operational. Following this prediction, Apple's share price fell 2.7 percent last Friday.